2025 could be the year where the travel industry sees a bit of a tug-of-war, a power struggle...

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Travel Agents vs Influencers.

 

It’s not a battle (yet), but it’s definitely becoming a hot topic. Influencers have had their moment, beautifully curated feeds, stunning sunset shots, and dreamy travel inspiration. But here’s the real question hoteliers are starting to ask: Where’s the return on investment?

 

That’s where travel agents come in. They’re the unsung heroes of the travel world, and they’ve been around way before social media made airport selfies a thing. The difference? Travel agents don’t just inspire they sell and at the end of the day, selling is what actually drives bookings. They guide clients from the “I’d love to go” phase all the way to clicking “confirm booking” and THIS is just one of the pain points in hotel bookings that constantly frustrates and baffles hoteliers because it is such a long process.

 

Travel agents handle everything, changes, special requests, and all the extra stuff in between. That’s what hoteliers really need.

 

This is exactly why Hotel Fam Club is shaking things up. It’s about putting travel agents front and centre, giving them the opportunity to experience hotels firsthand and then amplifying that experience across a network of other agents.

 

One agent stays, shares their insights, photos, and videos, and suddenly lots of other travel experts have access to that content, sending it out to thousands of potential clients. Now that’s real power.

 

So, while influencers will always have their place in travel marketing, 2025 might just be the year that travel agents finally get the recognition they deserve, and Hotel Fam Club is here to make sure of it.